Facebook is a superb platform that lets you connect and socialize with people globally.
This permits your intended audience to connect on a personal level, where they will be interested and more inclined to what you offer.
It is important to post constant and frequently. But not too frequently as you not need to spam the whole network with your news feed.
They would like to see content that is new from you when folks check in on their Facebook page.
The businesses which are out there that post always, keeps getting consumers’ attention.
You will need to make certain that your business is just one of them.
You need to respond to it when customers leave a comment on your page. This remark shows that there’s a human being that is in charge of that particular page. So, make sure you don’t fail to always do that on your account. It shouldn’t be all the time. Respond to people that makes reasonable comments. This shows that you are responsible and serious in using the social media network.
Never oversell on your FB Fan page. Use the 80/20 Rule. Meaning that for 20 percent of the time post fun and engaging non related content.
For the 80%, you should be posting content relative to your targeted market.
Most the content ought to be considered value added and informative with a sprinkle of content. You are, once more, showing your customers that a human being is behind the upgrades rather than a machine that is selling.
Post pictures when creating content on Facebook. Photographs are more likely to be noticed as plenty of content is very likely to be on your Fan’s page. Studies have also proven that images get more interaction.
Your Facebook Timeline cover design can improve. This may be accomplished by representing seasonal and or holidays on it. When doing so consistently keep to your “brand” colors, as this retains the branding of your business. This allows the user to link back to your own picture. When the vacation or start of this season is finished, revert back to your normal design.
All businesses need to have a Social Media Strategy for their content set up.
Just make sure that you are following this 80/20 Rule. Without this, it is likely that you’ll be forgotten and may not achieve your goals on the platform.